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Corkin.com vs Craiglist — Who is the winner?

Like a lot of folks, I post real estate listings on Craigs List (http://seattle.craigslist.org/).  I’m the web-guy for our little team, along with being the commercial agent.  I maintain this blog, post on Facebook, LinkedIn, Twitter, etc.

So, one of my partners asked me about corkin.com the other day.  Corkin had sent an email, based on one of our CL posts. 

I decided to check on activerain for info, and to do some investigation on my own.  On activerain, I didn’t find a lot of information, though I did find this blog post by Shane O’Gorman: http://activerain.com/blogsview/875460/Corkin-Social-Craigslist.

The fact that I didn’t see a lot of posts makes me think that corkin.com isn’t that popular with agents.  But, lacking a lot of input, I thought I’d run my own experiment, now “in progress”.  My main goal with the experiment is to see what kinds of calls, emails, or other contacts I get from my postings on Corkin.

With that goal in mind, here is some information about Corkin and the process, and I’ll update this blog post later with results as I get them.

What is Corkin.com?

Corkin bills itself as a virtual corkboard (now you know where the name comes from).  I would describe it as Craiglist meets Facebook (or Myspace).  As a result, its competing with both. You post your profile, you get friends and invite others to be friends, and you post your ‘stuff’ for sale.  Pretty straight forward.

What have I done so far (and how does it compare)?

So far, I’ve signed up (for free) and filled in my profile: http://www.corkin.com/Profile/view.cfm?userid=15561. I mostly completed my profile with the same information I provide on LinkedIn and Facebook. I even went a bit further and included more personal info about books, music, etc.   This was all pretty standard fair, I think. the process was simple enough, and probably simpler than a lot of sites are.

Next, I posted listings.  This was nice and simple, and I would say simpler than Craigslist. The process is pretty similar, in that I copy and paste the HTML from my Postlets page into their page.  One of the big differences is that on Corkin, you have a WYSIWYG editor for the HTML that you can use instead. This is something that Craigslist doesn’t have and which I think it could use.  Corkin had fewer steps in general… though some are probably important. On Craigslist you provide the address for mapping, and there isn’t a place to put that in the Corkin ad.

Now that the ads are there, Corkin looks to have some great features. Once you login, you can renew/relist your ads from within the larger ad list, not just from your account.  you can also link to just your ads (basically a link to a search results list).  For example, here are my ads: http://www.corkin.com/search/search.cfm?userid=15561

From each ad, you (and other users) can see how many views the ad has had. Users can also link to the ad or share it on Windows Live, Twitter, Facebook, and on and on. This is actually a nice feature and a bit like Postlets.  And, of course, users can comment on your listings (that could be good or bad).

So, on the whole Corkin isn’t bad from a “input a listing” perspective.  The ultimate test though is “will I get any customers or sales”?  I’ll have to report back on that.  I’m used to getting at least a couple of calls per week off of craigslist ads (depending on the listings). 

What about as a browsing or searching user?

I’m not sure how other users will view Corkin. One of the big issues is advertising. Corkin is just crazy with google ads.  On the top, on the sides, on the bottom.  I find it only slightly annoying.. but its still there. Other users might be completely turned off.  On Craigslist, basically no ads. 

But what about search?  I have to admit to not using a lot of craiglist search functionality. I can never find stuff with it. I drill-down using the categories and then search.  I tried a simple “Monroe 3 bed” search and got 0 results on Craigslist.  On Corkin.com, I was pleasantly surprised to see two of my listings were the top results.

It will be interesting to see what happens in the long run with trying to mix the classifieds post and social aspects.  Facebook has a Marketplace add-in for posting ads, so is that the same thing?  Not sure how mixing personal ads with real estate ads is going to fly.

So, the jury is out. Again, the ultimate test is if there are enough people using Corkin to result in getting contacts/customers.  In this area, I think Craigslist is going to be hard to beat, since Seattle was one of its first cities… so its has a long history of use.

I’ll try and update this article next week to let folks know if I got any good prospects off Corkin.

Jason Hershey

 

 

Posted in: Real estate industry, Technology and real estate

Yes, Real Estate agents CAN work together!

When I got into the real estate business as an agent a few years ago, one of my first and greatest disappointments was with the relationships that agents have with each other.  The competition for buyers and listings and the competition in the negotiation phase of a transaction always seemed (and seems) to create a lot of negativity.

Real estate isn’t alone in this.  I know a certain large high-tech company in the area where this can come into play. The review/reward model is competitive and pay and raises are based on ‘merit’.  I’ve seen a lot of people take that to mean that, in order to get ahead, the other people around me have to lose… and the assumption can be that you shouldn’t help each other.  Happily, in most of the groups and teams I worked on there, folks quickly realized that part of the grading system was on cooperating with other people.  And, with so many dependencies between people and teams you can’t get ahead unless your team members are getting ahead, also.

So, it was disappointing to come into the RE world and see agents at the same company doing each other in… someones client comes in and they don’t get helped because their agent isn’t in, or an agent has too many clients (remember those days?) who need to see properties at the same time and no one is willing to go show a house for them… unless you are willing to cut them in for 50% of the commission.  New to the business? Forget it!  It sure seems like experienced agents don’t have the time or the patience to help someone they see as a competitor.  And that is in house!  It can be even worse working with agents from competing companies. Gossip, back-stabbing, stealing buyers, trying to shark listings, etc. And the attitudes about negotiation!  Its not personal people!  Its business and to some extent a game.  Please don’t get mad because I negotiate hard! I enjoy this business and I enjoy the negotiations.  But, most importantly I believe in the win-win scenario, where everyone walks away happy in the end.  That is one reason I enjoy commercial real estate and leasing transactions, especially.  When negotiating a lease, its always important that we remember that this is a long-term relationship we are building between our clients… they will be doing business with each other for 5, 10, 20 years or much longer.  So, the attitude between agents tends to be a bit more cooperative.  And, since its a business decision, there is a little less emotion involved (a little less, but not much less… most business owners love their businesses and building owners love their buildings.)

OK, back to the point.  Its not always negative.  Over time I’ve found plenty of agents and companies that are great to work with. I treasure those transactions when I can walk away feeling that I not only did good for my client, but I built a new relationship with the agent and the client on the other side of the transaction, too. 

I recently got to experience a shining example of positive results when agents are willing to cooperate.

I got a call a few weeks ago from the listing agent/builder’s agent for a local development in town. She works at Windermere Everett, one of the other companies prominent in our area. As the listing agent for several developments, she doesn’t work at the site or hold the model homes open. She finds other agents to do that work and be “site agents.” (For those of you not familiar with the term, a site agent is a buyer’s rep who is located on site at the development and shows he model home and works with the walk-in prospects who don’t already have their own agent. The main thing here is that they are a buyer’s agent, not the builder’s agent.) 

She needed at least one more site agent for the builders development in our town, and one of the current site agents, who happens to work at a differentcompany (ReMax Northwest), had suggested she contact me since she knew me and I live here in town.  We talked about the concept, I and my partner, Kathi Jackson, toured the development (I had been in it once before, since I live around the corner). We talked about expectations from both the listing agent and the builder (what happens if we get a prospect at the site, but those homes are not a good fit, for example?) and we talked about the benefits to us as site agents, the schedule/commitment requirements, etc. and in the end, we all agreed it would be a great working relationship.

So, to recap…  4 agents, 3 different real estate companies, working together to the mutual benefit of each other and their clients. The listing agent knows that her builder’s needs are being met. The builder knows their needs are met. The site agents get the inside track on some good prospects. The buyers get knowledgeable agents who don’t have competing allegiances. And, the various real estate companies have a much better chance of getting $$ coming in from their various agents, because those agents have a better chance at success.  Is that cool or what?  I think its amazing and almost unheard of in almost any business for folks from 3 competing companies to do this. I think its actually possible because this is the real estate business and we have clear legal and morale guidelines… do what is best for the client.

And the results… Kathi and I have been site agents at the development for several weeks now… through snow, floods, sunshine and today… fog.  The builder, Harbour Homes, has doee a great job of providing us information that helps us to help prospective buyers make a good decision and to know their options if they buy a presale home… and it helps that Harbour really does build a nice home.  The listing agent sends us the contact info for prospective buyers when they call her.  And, we help everyone who comes by, including the agents representing buyers already. And, you should see the surprised looks on some of their faces… I guess they were worried the site agents would try and steal their clients. 

This has been a good start to the year.  It was great to start out with such a positive experience (OK, I guess we actually ended 2008 with this, but I am much happier looking at it as a positive start to 2009.)

I’m hoping this good vibe continues and I’ll have not only lots of transactions, but lots of transactions I can come away feeling good about both the transaction and all the people involved. I hope everyone out there helps me out with that. 🙂

Posted in: Real estate industry

How can an agent dare to be so offensive? Would you mass-email a message of bigotry?

Ok. Its late and I can’t sleep.  Why? Because of an email. I try not to get into religous or political beliefs when it comes to being an agent.  Again, today, I got an email from a real estate agent, where they are forwarding one of “those” emails…. you know… not just the usual spam like pictures of animals, jokes, a variety of urban legends, but the kind of political and/or religous stuff that crosses the line.

OK, its politics season, and even the REALTOR’s association is sending out ‘vote for this person’.  I can deal with it. I expect it.  I’m not talking about Politics (though, as a rule, I don’t really want or need someone to force their political opinions on me… especially if they don’t even know what their opinions really are).

No, I’m talking about the emails I absolutely despise… mails that spread bigotry, racism, and hatred!  What kinds of mails?  Well, like this one about the “Muslim Christmas Stamp” (not an urban legend, for once… but I find the message/attitude towards Muslims offensive).  A few weeks ago, I got one going on about immigration… a valid political discussion, but not when the message is just another barely veiled bit of bigotry.  And there are the borderline political ones… you, the “Obama is a Muslim” ones and things like that.

Try to understand, these emails go out to a long list of recipients, all on the To: line, so that everyone sees who gets the mail (one of our state senators was on the last one).  At first, I suffered, feeling I am stuck deleting the mail, and hoping that other recipients do the same and more importantly, that they don’t think I actually agree with the message.  But then, some past experiences and some powerful influences from the past (mostly in memory) raised their hands and said “Hey, silence is acceptance.  By saying and doing nothing, you are agreeing.”  I realized that by not responding, I was silently agreeing.  I’ve got Muslim friends and family members. I have Hispanic friends and family members.  How can I sit idly by while someone propogates a message of hate toward and about them?

So, now… I respond.

First, I check things out on www.snopes.com, to see if what the real story is.  Then, I educate.  (Hey, I’m a real estate agent, its my job!).  For the false ones, that is easy.

For those, like the Xmas stamp one, its a bit harder. The basic issue of “is there a stamp” is true (see the snopes link).  How do you, and what do you educate here?  I’m not trying to push a religion or even fight a religion.  I just think that the message is inappropriate (my brain is screaming a lot of less flatttering phrases)… First it lumps all Muslims into the same category as terrorists. Secondly, it messages the idea that Muslims are our enemy’s (not just terrorists, see the first issue). Finally, it suggests that its wrong to recognize the holidays of Islam (because its the religion of terrorists… see previous points).

How do you even start on this one?  I won’t go into the details, but the quick summary is: I pointed out that not all Muslims are terrorists, and that many (my friends and family included) love America. I pointed out that the stamp in question is one of a series that recognizes and celebrates the holidays of several religions (thanks to Snopes), and I then pointed out that during the Christmas season a much more appropriate message might be one of tolerance, peace, and love…  not sure it did much good. I got one person who (admitedly, nicely) disagreed with my viewpoint… apparently, some folks do believe that all Muslims are terrorists… I keep hoping that an computer virus writes these emails the first time and folks keep forwarding them out of ignorance vs. concsious choice.

So far, I’m suprised that I still get the emails. (One of them came, and actually suggested that anyone who didn’t agree should not respond… that one got a response faster than any other!).  But, at this point, I almost don’t want them to stop coming to me. I want them to stop, don’t think I want them to continue.  But, I don’t have much hope for that unfortunately. So, in the mean time, I can’t help but think that it is a good thing I do get them, because I don’t see many folks disagreeing… and at least if I get them, I can speak up as a voice of reason, tolerance, (and even love)… and show folks what it means to be a true American.

Anyway, what is my point?  Well, I’m curious… do other folks find these kinds of emails offense? Do you do anything about it?  Do you just ignore them?  Do you actually forward these things on to others? What about as REALTORs who are supposed to uphold a higher ethical standard?  Doesn’t the propogating of these messages fly in the face of that standard? I sometimes wonder if the wrong person might get one of these emails and sue the agent (or worse, sue all the recipients).

 

Posted in: Real estate industry

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Welcome to Tellus Realty! We’re is committed to helping you make informed and rewarding decisions whether your or looking to buy and sell real estate, or in search of a new home for your license. Tellus Realty provided a more personal, one-on-one experience. We are not affiliated with a big-box or franchise where agents and clients are viewed as a statistic or number. Our team focuses on service and quality.

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